Safe-Strap Company's commitment to the retail industry began in 1983 with the introduction of the first shopping cart seat belt. Since then, SSC has helped revolutionize the shopping experience for consumers and dramatically improve operations for retailers. In fact, we created the Safety and Convenience Equipment Category decades ago and have been advancing solutions for Safety and Operations ever since. Our safety products help reduce accidents and liability exposure helping retailers build and maintain a positive and caring image. SSC's full line of exciting and innovative products simply enriches the consumers' shopping experience. We strive to help retailers operate stores more effectively and create a safer shopping environment.