Why Bruce Is...The BEST!

Homeowners, remodelers, and professional builders in North America and throughout the world have made Bruce the best-selling line of hardwood floors. There are many beautiful reasons for Bruce's popularity. Above all ... NO other hardwood flooring manufacturer can offer you ALL of these unique features and benefits.

QUALITY
With 112 years of manufacturing expertise and innovation, American-made Bruce craftsmanship is second to none.

VALUE
The Bruce line of over 200 different styles, colors, and patterns is the most comprehensive in the hardwood industry.  From understated economy to elegant extravagance, Bruce has a style to fit any lifestyle, at a price to fit any budget.

INNOVATION
Bruce has led the industry in the development of innovative, patented product technology for over a century. The first company to successfully manufacture factory-finished, square-edge solid hardwood floors, Bruce also pioneered the development of today's easy-care, no-wax urethane factory-finished floors.

EXCLUSIVITY
Bruce is your best source for exclusive decorator styles and unique, custom colors. With proprietary products like Natural Reflection®, Custom Crafted Wood Tiles, and WearMaster®, no one can transform your room from ordinary to extraordinary like Bruce.

CUSTOMER SATISFACTION
State-of-the-art, computer-controlled cutting and milling technology is utilized to manufacture the finest, quality-crafted hardwood floors. This commitment to quality is backed by Bruce's full product warranties.

AVAILABILITY
Supported by a network of over 10,000 retailers, Bruce hardwood floors are available in almost every community.

INDUSTRY LEADERSHIP
Professionals prefer Bruce.  Frank Anton, President, Hanley-Wood, Inc., and Publisher of BUILDER and REMODELING magazines sums it all up ...

"Since the inception of our BUILDER Brand Use and Perception Study, America's home builders have consistently ranked Bruce Hardwood Floors as the dominant leader for quality, value, and usage."