DuPont CORIAN
CORIAN® is... Magazine - Volume Two, Number Two
CORIAN® is... Magazine - Volume Two, Number Two - Page 20
CORIAN® is... Magazine - Volume Two, Number Two
Traditionally, CORIAN® has been brought to life by the hands of craftsmen.
Today, CORIAN® is enjoying a whole new life in the realm of mass production. Designers and manufacturers around the world are discovering that CORIAN® is as much at home on an assembly line as it is on a workbench.
Breakthroughs in production machinery and methods make CORIAN® a vibrantly viable material for mass-produced goods, from modular kitchens to consumer electronics. From fixtures to furniture. From faucet and cabinet handles to complete architectural components.
The future for CORIAN® should come as no surprise. Its already in production.

Counter Strategy
Hanssem Kitchens, a leading manufacturer in Korea, is enjoying a host of
strategic advantages in the mass production of exceptional modular kitchens with CORIAN® surfaces.The inherent
workability of CORIAN® helps maximize yields and productivity in a manufacturing environment.
Global brand awareness and consumer preference help Hanssem build greater sales and higher
margins, as consumers trade up to CORIAN® as a premium option for kitchen surfaces (previous page and above).
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