From selecting the best raw wool to hand finishing, a Brintons woven carpet is born of over two centuries of experience and the skill of around 2000 people. It marries the latest technology to one of man's oldest and most-favoured materials to create a truly luxurious product.

William Brinton began weaving carpets in Kidderminster in 1783, and Michael, the current chairman, is the sixth generation of the family to be involved in the company.