SKA hires two new faces for its Greensboro headquarters office; Firm renews focus on branding, service, and growth

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Sep 22, 2014

SKA Consulting Engineers, Inc., is excited to add two new faces to its headquarters office in Greensboro, North Carolina. The latest new hires, including Tracey A. Gould, director of marketing and business development, and Tonya A. Tatum, receptionist, bring the total number of employees close to 85 firm-wide and are in response to positive business and industry growth.

Recently, SKA’s leadership renewed its focus on marketing, branding, and client service and identified a need for a strategic hire to build an aggressive, award-winning marketing program for the firm in support of its business goals and objectives. The primary goal of this role, led by Tracey Gould, is to demonstrate the value and impact of the firm’s intellectual capital and services on its clients, industry, and the communities where the firm works. The secondary goals are to differentiate the firm among its competitive set, position the firm as a leader in the marketplace, and explore potential areas for geographic expansion.

Tracey Gould oversees all internal and external marketing communications, branding, market analysis, strategic planning, and marketing assets firm-wide. Specializing in award-winning integrated marketing communications, including media relations, writing, and social media, she has over 20 years of experience in the A/E/C industry, has worked in several markets across the United States, and is a published author and speaker. Most recently, she was director of marketing and public relations for Baskervill, a national, award-winning architecture, engineering, and interior design firm based in Richmond, Virginia, where she helped grow the firm from 72 to 100 people and from $8 million to over $13 million in annual revenue. She also served as an adjunct professor in public relations for two years at West Virginia University. An active member of the Society of Marketing Professional Services (SMPS) since 2008, she served on the Board of Directors in various roles of the Virginia Chapter, including president. She is also an active member of the American Marketing Association (AMA) Triangle Chapter and Public Relations Society of America (PRSA) Tar Heel Chapter. She holds a Master of Science in Integrated Marketing Communications (IMC) from West Virginia University and a Bachelor of Fine Arts in Communications from the University of Arizona.

Tonya Tatum oversees the front desk operations of the Greensboro headquarters office and serves as accounting support. As one of the “faces of SKA,” Tonya’s primary goal is to set the standard of client care, elevating our client service from the first touch point. Previously, Tonya held several long-term roles in sales and administration for companies such as SunGuard OSSI and Tyco Electronics. Tonya has a total of 18 years of experience and is currently pursuing a degree in computer science at Harcourt Learning Direct.

“I am excited about the direction SKA is headed and the opportunities before us as a firm,” stated C. Brad Ehrhardt, P.E., president. “Our firm is committed to being the premier engineering firm in the southeast and nationwide, and our leadership acknowledges that our talented team members – including the new hires – will be vital to our success. We are pleased to have Tracey and Tonya on our team.”

SKA’s recently completed projects include: the Greensboro Aquatic Center, Sandpiper Run Condominiums, various projects at the University of Alabama, the new Buncombe County Courts building, First Presbyterian Church renovations in Greensboro, WFU Baptist Medical Center Pediatric Emergency Department, renovations at the Biltmore Estate, multiple international projects for Tyco Electronics, and renovation and expansion projects for the City of Greensboro Coliseum, among others.

About SKA Consulting Engineers, Inc.

SKA Consulting Engineers, Inc., (SKA) is a national, award-winning, multidisciplinary engineering firm established in 1957 and headquartered in Greensboro, North Carolina. Ranked as the #1 Top Engineering Firm by the Triad Business Journal, SKA provides MEP and structural engineering services, as well as comprehensive building solutions, for clients across the United States and Mexico. SKA’s discerning clients select SKA for its reputation and commitment to quality, integrity, and innovation. With four additional branch offices strategically located across the southeast, including Asheville, Charlotte, Wilmington, and Birmingham, SKA successfully serves clients across a broad range of market sectors, including: education, sports and recreation, commercial, healthcare, industrial, structured parking, healthcare, multifamily housing, and places of worship. To learn more about SKA, please visit http://skaeng.com.