Sellstrom Manufacturing Company, located in Palatine, Illinois, has been a leading manufacturer of personal safety equipment for over 85 years. The original Company was established in 1923 as Excell Sales Company and was located on North Clark Street in Chicago. G.E. Sellstrom and his wife, Ellen, were its founders. In the beginning, the principal product manufactured was a green "eyeshade" that reduced glare both indoors and outdoors. The first customers were barbers, office workers and picnickers.