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Elite Crete Systems Selected to Fulfill Mall of American Flooring Project


Elite Crete Systems, a world-leading manufacturer of specialty concrete flooring and coating products, was chosen to complete a flooring project for the highly anticipated Barbie® The Dreamhouse Experience® store. The retail space is located in the Mall of America and features 30,000 Sq. ft. of specialized flooring. Visitors to the new attraction will participate in Barbie-themed activities including use of a makeup studio, as well as the ability to try on ‘virtual’ outfits and participate in runway fashion shows.

The space utilizes Elite Crete Systems’ REFLECTORTM™ Enhancer Flooring, which offers durability, unique design, vibrant colors and easy maintenance. REFLECTORTM™ Enhancer enables Barbie® The Dreamhouse Experience® store to handle a heavy amount of foot traffic and features a slip-resistant, shiny coating. The flooring complements the store’s décor space by incorporating Barbie’s signature pink color into its design.

“A flooring system like this cannot be achieved by any other flooring product on the market,” said Elite Crete Systems Managing Director Dan Ryan. “With this flooring system, the attraction can withstand the test of time and handle years of high traffic from the many visitors to the Mall of America while still looking fantastic, due to our special manufacturing process.”

The REFLECTORTM™ Enhancer adds to the look and feel of the space, keeping it in-line with the iconic doll’s theme. It meets rigorous requirements as a fluid-applied, resinous flooring system that is mixed and applied on-site for added customizability and quality control. The commercial flooring system is one of many projects completed by Elite Crete Systems.

About Elite Crete Systems

Elite Crete Systems brand is driven to provide solutions, performance and ignite the imagination of architects and property owners. The company offers multiple commercial flooring solutions that are used in a variety of industries including automobile dealership show rooms, school systems, industrial companies, retail stores and in state municipalities. As an industry leader in flooring solutions, we deliver a customization process that is nearly unlimited in design that can evoke a clients’ brand and vision. Being a versatile supplier gives us the ability to complete projects that are for indoor and outdoor use.

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