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Ensure Maximum ROI on Security Entrances: STARTSS Decision Methodology


With over 100 years of experience and a worldwide network of subsidiaries and manufacturing facilities, we have installed thousands of entry solutions and talked to end users all over the world. Based on our experiences, we’ve developed a comprehensive and consultative process called STARTSS®, a decision methodology to guide end users in making the best security entrance product decisions for the long term and avoid serious mistakes.

We can divide the decision-making process into two parts. During the Before Installation phase, initial purchase decisions are often weighted towards the factors Security, Aesthetics and ROI. After Installation, however, and once there is no going back, factors such as Throughput, Training, Service and Safety play a more dominant role.

By understanding the importance of each of the STARTSS decision factors and considering all of them in the context of the final product decision, end users stand a much better chance of having the best overall experience to meet all their needs.

While initially Aesthetics or Security often naturally jump out as paramount in the decision process, all seven decision factors contribute to an effective security solution. Let’s take each of STARTSS factors in order to walk through a more comprehensive decision-making process, one that is more internally focused, as opposed to one driven by a contractor talking solely about price or an architect more interested in entries that meet superior aesthetic qualities.


Security is typically the top driver in the buying decision, but compare security features closely to ensure you obtain the right solution for your needs.

Does the proposed entry solution offer these security features?

  • Tailgating prevention
  • Piggybacking prevention
  • Support for anti-passback
  • Integration with any access control system
  • Minimal false rejection rates (3% or less)

Are you familiar with false rejection and the impact on the overall acceptance of daily users of the entry solution? If valid, authorized users are rejected by a security entrance too frequently, this can lead to complaints across the organization, so it is important to ask about false rejection rates.


Throughput affects users directly on a daily basis.

Before you commit to a particular kind of entrance solution, carefully calculate the peak throughput requirements for your building and entrances:

  • Are there shifts that create heavy flows of traffic at certain times of day or evening?
  • Do you need one-way or two-way traffic at certain locations?
  • Where will you provide access for the disabled or large items?
  • Does the security entrance allow for card stacking to maximize throughput?
  • Does the security entrance use automatic or manual operation?

In measuring and evaluating throughput, it’s critical to manually count the number of people entering and leaving an entrance in a short period of time, such as 5 minutes, during a peak busy period. Do not rely on access control numbers especially if swing doors are present, as tailgating is likely to be occuring and your count could end up too low.


Aesthetics are important initially, but they should not trump Security, Safety or Throughput. The winning solution has to meet high aesthetic requirements without sacrificing the other key decision factors. One’s entrance may be drop-dead gorgeous, but if you have a line of employees and guests stacking up at the entry doors, they won’t be appreciating the aesthetic appeal for long.

Important aesthetic features should include:

  • Architectural finishes
  • Glazing options to complement any design/façade 
  • Workmanship and finishing 
  • Numerous top cover options for optical turnstiles 
  • Wide variety of product dimensions

Important: do not let aesthetics be the driving decision factor. A factor? Certainly, but only one of seven that must all be considered.

Return on Investment

Return on Investment (ROI) involves far more than the initial cost of the product.

ROI factors to consider:

  • Does the entry solution replace or reduce manned security ($114,000/year at $13 p/hour, for one guard, 24/7/365 coverage*
  • Robust construction = long product life
  • Certified MTBF cycle data
  • Energy savings

The average life of a security entrance product is 10-15 years. By weighing all the above factors, you are able to properly consider the true cost of making the buying decision.


Training usually isn’t considered a major factor when choosing an entry product. However, since most manufacturers do not install their products, technical training becomes critical in creating successful service providers for end users. It adds considerable value during installation and in maintenance over the life of the product.

Ask potential entry solution providers:

  • Is installation, service, planned maintenance, and post-installation technical  training available for installers of the product?
  • Do you provide a certification program for installers to keep them trained an up-to-date on new technologies?
  • What training methods are used:  hands-on factory and field training, pre-scheduled monthly webinars or private custom webinars?
  • What are the training costs, and are they included in the overall solution or extra each time?

A comprehensive technical training and maintenance program from the manufacturer is critical to the long term success of the installation and customer satisfaction.


Service considerations typically comes last, or not at all, when making a buying decision. Yet, during and after installation the level of service directly impacts continued operations and ROI.

Look for these features in a comprehensive Service offering:

  • Nationwide and global certified distribution partners
  • Phone support:  what % same-day resolution?
  • Parts:  what % same-day parts fulfillment? Are parts shipped from overseas?
  • Is installation project management available?
  • Preventative Planned Maintenance Agreements

Consider the impact of a delayed installation, unsatisfactory technical support and delayed parts availability. Problems in any of these areas could drag on for days, meanwhile the building is vulnerable while entrances are shut down and nobody is happy. All because Service was left out of the decision-making process.


Safety, too, is rarely discussed during the bidding process. However, it is the one factor that could quickly and tragically undermine the effectiveness and success of the project.

Does the provider offer these safety features?

  • Code compliance
  • Meets all NFPA fire egress codes
  • Audible and visual communication for users
  • Added sensors to protect users from moving components
  • Speed/torque controls that can be adjusted to meet site operating conditions
  • Instructional media to train new users

Ensure all criteria above are met as applicable for the product and application.


We’ve discussed seven crucial decision factors, but there is one more factor to consider. Entry solution providers must consider and understand your company culture and they must be able to help you communicate the best way for your culture to adapt to your new security entrance.

Some culture factors include:

  • How much exposure have your employees had to security entrances (other buildings, around town, previous employers, etc.)?
  • How do you think employees will feel about your new security entrance?
  • How will you plan to achieve buy-in from employees?
  • When and how will you communicate the upcoming changes in security entrances? 
  • Are there any special needs—service animals, pets, elderly or disabled users, frequent deliveries in large carts—to be considered?
  • Are all stakeholders involved in the decision process including the facility manager who will own the entrances once installed?  Has the CEO been in on the decision-making process, is it possible he or she might decide the newly secure  entryway is far from the image they wish to project?

The success (or failure) of a security entrance project must start and end with a comprehensive, consultative process that takes into consideration the full range of factors for discussion and ultimate decision. The STARTSS process outlined here is such a process. One that will help ensure that the buyer will be just as satisfied, if not more so, years after installation and not just when you’ve cut the ribbon on day one.

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