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Parex USA Announces The Launch Of Ultra E-lastic Elastomeric Finish Line

 
  Subscribe to FREE newsletter  Mar 09, 2011

Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete today announced the re-launch of the Parex USA Elastomeric Finish Line.

The culmination of a year long project, this launch introduces the new Ultra e-lastic series of finishes as well as a new formulation of the e-lastic series finishes. The Marketing, Technical, and R&D teams engaged in an extensive project to compare existing elastomeric finish offerings to the needs of the market. Based on their combined market research, the team set about to develop two unique series of products.

“This is an exciting time for the company as this launch provides the market with two great new products,” said Quenton Roehricht, Brand Manager. “These improvements position Parex USA to provide the best elastomeric finish offering in the market."

e-lastic is a new and improved formula. The product has been significantly upgraded and the applicator will find improved workability, color fastness, texture, and opacity compared to the original formula. The new Ultra e-lastic line possesses the same great features as the standard e-lastic line but with significantly increased level of elongation and flexibility only found with this premium product.

For more information regarding the Parex USA Elastomeric Finish Line and other innovative products from Parex USA visit www.parexusa.com.

About Parex USA, Inc.

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 45 manufacturing sites in 18 countries the ParexGroup employs more than 2,700 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.

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