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Merkrete Reveals Its Bold New Look

  Subscribe to FREE newsletter  Dec 17, 2009

ParexLahabra, the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete, today announced a new look and branding strategy for Merkrete.

Since 1971 Merkrete has successfully provided over one billion square feet of waterproofing for ceramic tile and stone installation systems. As part of its new identity initiative a new logo was created to reflect their re-tooled business strategy. The new Merkrete strives to be a forward-looking, progressive, dynamic, evolving, and proactive brand. This new look showcases the brand’s position as it continues to advance in the market place. Merkrete is aiming high on product innovation, service excellence, customer satisfaction, and trusted value.

“The new look better reflects the direction that Merkrete is going”, said Mark Cooke, Brand Manager for MerKrete. “Merkrete has historically known as the company for expertise in waterproofing and crack isolation. Now we are emerging as, an innovative company with offerings such as Dust Less thin sets and zero VOC products. We are excited about our advancements and the changes to come”.

Through the new branding strategy, Merkrete hopes to bring a unified image that will better reflect the nature of our organization and crystallize the company’s brand. Today, with Green innovations such as Dust Less™ Thin Sets and Zero VOC products, Merkrete is emerging as one of the premier manufactures of full line tile and stone installation systems.

Merkrete will unveil their new look in booth #1718 at the 2010 Surfaces Show in Las Vegas, Nevada. More information may be found at

About ParexLahabra Inc.

ParexLahabra Inc. is the US based parent company of leading building material brands; Parex, LaHabra, El Rey Stucco, Teifs, Merkrete. The product lines of ParexLahabra Inc. are designed for the construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate ParexLahabra as a leader in the building materials industry with over 80 years of combined experience. For more information regarding ParexLahabra visit

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