FEENEY, Inc. Partners with Capital Lumber: To Distribute in California, Utah and Arizona
Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, announced today a new partnership with Capital Lumber to distribute its architectural products to dealers in California, Utah and Arizona. The mutually beneficial partnership will initially have Feeney products stocked at three of the eight Capital Lumber warehouse locations: Healdsburg, Calif., Chino, Calif. and Salt Lake City, UT. With the expanded capabilities offered by Capital, Feeney will quadruple its sales representative count using the Capital Lumber infrastructure –adding capacity for in-store visits, product knowledge sessions, and job site programs as well as lead generation and follow-up projects. The move will also expand distribution of Feeney’s product offerings and provide corporate support including customer service, faster shipping times, and increased brand awareness through Capital’s existing marketing programs.
“We are excited to establish this joint venture with Capital Lumber as it sets up Feeney for future growth across the board in the west region. Coupled with the need for distribution and on-time delivery of our products, Capital Lumber has a notable reputation in the industry that aligns with our company’s value proposition,” said Del Leutbecher, vice president of business development for Feeney. “Furthermore, Capital Lumber has the ability to provide sales support and be in front of customers weekly. Feeney makes it easy is more than a slogan – it’s a promise we try and deliver. Partnerships like this help us accomplish that goal.”
Headquartered in Arizona, Capital Lumber is the leading provider of specialty products in the Western United States. Capital Lumber will sell two of Feeney’s popular products including the CableRail line of standard and custom fabricated stainless steel cable assemblies used for railing infill, and the complete line of DesignRail® of powder coated aluminum railing systems.
“We are enthusiastic about the opportunity that this partnership brings,” said Michael Darby, vice president of business development for Capital Lumber. “Feeney, Inc. is the leading brand in cable railing, and pairing their product line with our skilled sales teams in California, Utah and Arizona allows our customers to be confident in our responsiveness to their needs; providing customized solutions, and continuing to drive demand with Feeney product lines in these markets.”
Feeney, Inc. is a leading manufacturer of high quality stainless steel and aluminum architectural products and railing systems. Feeney residential and commercial construction products for exterior or interior applications include CableRail stainless steel cable assemblies, Quick-Connect® auto-locking cable fittings, DesignRail® aluminum railing systems, Sta-Lok® stainless steel rods, Lightline® door canopies, and the Trellis Collection line of garden trellises. Since 1948, the Oakland, California-based company has been committed to providing construction professionals and DIY homeowners with innovative, easy-to-use products with unsurpassed service.
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