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PAREX USA Launches New Corporate Branding Campaign

  Subscribe to FREE newsletter  Apr 14, 2012

Parex USA, Inc. the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey, and Merkrete begins the second quarter with a new approach to designing with Exterior Insulation and Finish Systems (EIFS) and Stucco as outlined in its new Envision Campaign.

Parex USA embarked on the new Envision Campaign to communicate the unlimited design flexibility of the company’s EIFS and Stucco Solutions.

The new campaign conveys Parex USA’s leadership position within the EIFS and stucco industry and clearly expresses the company’s commitment to being design and aesthetic focused.

“Generally, architects and building owners understand the technical advantages that EIFS and Stucco provide such as continuous insulation and unique application techniques,” said Rodrigo Lacerda, Parex USA president.

“But what other exterior cladding provides limitless shapes, limitless colors and limitless textures? Our new Envision Campaign encourages the building community to reach outside the box and look at the broad range of possibilities that can be achieved with Parex USA EIFS and Stucco Solutions. As our campaign boldly states ‘If you can imagine it, Parex USA can bring it to life.”

The campaign focuses around three main design elements: Shape, Color and Texture.

Parex USA EIFS and Stucco solutions can accommodate nearly any exterior building shape imaginable. From ultra modern to traditional architecture, virtually “Any Shape” is achievable.

When it comes to color, Parex USA has the entire spectrum covered. The right color is an essential element of any building design. With Parex USA EIFS and Stucco “Any Color” is possible.

With a broad range of innovative products, Parex USA makes it possible for applicators to create nearly any textured surface. From smooth, surfaces to heavy aggregate, rugged textures, Parex USA makes “Any Texture” attainable. And, with Parex USA Specialty finishes you can achieve the look of natural stone, brick or metallic panels.

If you can Envision a design, Parex USA can bring it to live with Any Shape, Any Color, Any Texture.

Parex USA’s corporate marketing efforts to support the Envision Campaign include a signature 20-page brochure, a 5 minute promotional video, redesigned websites and more. For more information, visit

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