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Royal Boon Edam Launches Top-level Entry Solutions into Australia


Royal Boon Edam, the world leading entry expert and provider of sustainable, secure entry services, has launched its highly anticipated Speedlane Lifeline series of optical turnstiles into the Australian market through its own Australian subsidiary. Launched during the Security Conference & Exhibition in Melbourne, with the well appreciated support of the Dutch Consul-General Willem Cosijn, last week marked the beginning of a new chapter in the long history of Boon Edam.

Supporting Dutch Businesses in Australia

Boon Edam has a long history in Australia through distribution partners, but is now ready to stand on its own feet in a strong and mature market. “One of my main jobs as a Consul-General of the Kingdom of the Netherlands, is supporting Dutch businesses in Australia and developing trade opportunities in horticulture, agriculture, manufacturing and logistics that can benefit from mutual cooperation,” the Consul-General says. “Royal Boon Edam is such a valued brand that I am proud to showcase them as a quality, Dutch business.” The company will offer its full portfolio of products and services along with its valued reputation as the leading supplier of revolving doors, secure entry solutions, supported by premium service.

Expertise the Australian Market Deserves

Since 1873 Boon Edam has been developing premium entrance products and has built up over 140 years of experience through innovation and customer service expertise. One of the primary reasons for bringing the business to Australia is to guarantee the premium service levels that have made the company such a household name across the globe. ‘’Australia has shown a continuous positive trend in the economy and is a mature market for sustainable and secure building entrance solutions. Combined with a clear emphasis on quality, life cycle costs, comfort and design that makes up for a very healthy combination with a lot of potential for Boon Edam. Our own presence also ensures that we can provide the best possible service to various global customers that are active in Australia.’’ says Lourens Beijer, Royal Boon Edam International’s Chief Commercial Officer.

What it is to be Royal

Boon Edam’s focus on quality and customer satisfaction was clearly rewarded when it was honored with the Dutch Royal mark in 2004. “This is not a mark that comes for free,” the Consul-General says. Companies only receive the Royal mark from the Dutch Royal house when they are considered trustworthy, reliable and make state of the art products. It is awarded to businesses that are continuously held in high-esteem and have shown to be exceptionally faithful to proper ethics in doing business. In many markets this Royal seal of approval supports customers to recognize what Boon Edam stands for.

As a man who believes in first impressions, the Consul-General estimates Royal Boon Edam and the new Speedlane Lifeline series will have an immediate impact in the Australian market. “It is important to make a very good first impression, and that should start at the door with Boon Edam products and services.” Find out more about Boon Edam Australia:

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