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Sherwin-Williams Emerald and Duration Home Paint Lines Now Available in Industry's First Cleanable True Flat Finish


Sherwin-Williams Emerald and Duration Home Paint Lines Now Available in Industry's First Cleanable True Flat Finish

Sherwin-Williams introduces the paint industry’s first-ever truly flat finish that has excellent washability, now available in Emerald and Duration Home Interior paints.

“Homeowners no longer need to sacrifice performance for appearance,” said Karl Schmitt, senior vice president of market research, color and design, Sherwin-Williams. “The flat finish helps hide minor imperfections on the wall, while its washability ensures your home’s beauty is long-lasting and easy to maintain.”

Unlike other paints that claim to offer a washable flat finish, the new, technologically advanced finish for Emerald and Duration Home is truly flat and cleanable. It offers the same exceptional washability, durability and burnish resistance of the matte and glossier sheens. Both paints also feature anti-microbial agents that inhibit the growth of mold and mildew on the paint film.

Emerald Interior and Duration Home Interior paints are available in all Sherwin-Williams colors and custom tints in four sheens: flat, matte, satin and semi-gloss. Matte and satin finishes are now available in a new high hiding accent base, formulated to boost hiding power and deliver truer colors in fewer coats. Homeowners can achieve dark or vibrant colors with the same trusted performance and exceptional hide of Emerald and Duration Home Interior Acrylic Latex paints.

Emerald Paint: Revolutionary technology, best-in-class overall performance

A paint and primer in one with advanced stain-blocking technology that hides stains and covers dark colors. Emerald Interior Paint delivers a beautiful, smooth finish and stunning color for years to come. Sherwin-Williams finest paint, Emerald provides exceptional coverage and washability in all finishes, perfect for any room in the home. GREENGUARD GOLD certified, Emerald Interior Paint meets the most stringent VOC regulations.

Duration Home: Excellent durability and washability

Ideal for high-traffic areas, Duration Home paint and primer in one features exclusive cross-linking technology that actually repels stains. Most stains wipe clean with water or mild soap, with no color rub-off. It also has advanced stain-blocking technology to seal in stains already on walls. Duration Home goes on smoothly and offers excellent hide.

About Sherwin-Williams™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Recently, Sherwin-Williams was ranked “Highest in Customer Satisfaction with Paint Retailers, Two Years in a Row" and "Highest in Customer Satisfaction Among Exterior Paints” by the J.D. Power 2014 Paint Satisfaction Study. Sherwin-Williams products can only be found at its more than 4,000 neighborhood stores across North America.

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