2017 Color of the Year
Sherwin-Williams doesn’t usually like to play color favorites, but in this case we can’t resist. The color we anticipate defining 2017 is Poised Taupe SW 6039. Here’s why: This timeless neutral is modern, classic and a beautiful balance of warm and cool.
The 2016 industry shows revealed a surprising transition from grey to taupe. Both contract and consumer color and products have been focused on grey as the key neutral — although grey is still important, we have seen a significant shift in materials and finish color to warmer expressions of neutral.
Using the Sherwin-Williams ColorSnap® Visualizer, you can explore the Color of the Year, and with the swipe of a finger see it on any wall.
Tag your Poised Taupe Twitter and Instagram posts with #SWCOLORLOVE or upload a photo.
2017 Key color combinations featuring Poised Taupe…
In addition to the “warming up” of neutrals in general, 2017 will see several key colors emerge in combination with taupe.
Faded indigo and lighter cornflower hues pair with modern white and Poised Taupe for a charming palette, reminiscent of the French countryside.
Vegetal green, citrus green, weathered bronze and mustard yellow pair with Poised Taupe to create a contemporary organic palette — re-imagined for the modern world.
Pastels take on a vintage vibe with dusty ink, amber, Poised Taupe, sage and oxidized yellow.
Wine & Taupe
Deep wine, purple and Poised Taupe bring warmth to the dark tones favored in 2017. Silvery grey and intense teal provide balance and drama to this rich, mysterious palette.
Red and coral are vibrant and ore rich when combined with Poised Taupe and dusky rose. There is a natural feel to this palette, reminiscent of silt, clay and red stained bedrock.
Yellow takes bold direction when paired with black, white, Poised Taupe and deep teal for a super graphic look.
Company: The Sherwin-Williams Company
Now homeowners have the freedom to choose the color they really want for painting their vinyl siding. Thanks to its strength, durability, versatility and ease of maintenance, vinyl siding is the No. 1 choice of exterior covering for homes across the country. According to U.S. Census Bureau statistics, twice as many homeowners side their homes with vinyl than with any other material.
However, vinyl siding colors traditionally range from white to sandstone, with maybe a Wedgewood blue thrown in for variety. In the past, if a homeowner wanted to change the color of his or her vinyl siding by painting, color choice was limited to the same range as or lighter than the existing color. Why? Because darker colors absorb more heat, causing the plastic vinyl to warp, buckle and distort.
But thanks to Sherwin-Williams new VinylSafe® colors, which ensures that darker colors don’t absorb heat, this is no longer the case. Innovative VinylSafe® paint colors solve that problem by allowing you the freedom to choose from 100 colors options, including darks such as Ground Hog and Green Mountain, and brights named Frilly and Nikko Blue formulated to resist warping or buckling when applied to sound, stable vinyl siding. Plus, they can get custom matches by using Sherwin-Williams ColorSnap® Precision, our exclusive technology for ensuring exceptional color accuracy and consistency. Each vinyl siding color is available in Sherwin-Williams SuperPaint® Exterior and Duration® Home Exterior product lines. With the new VinylSafe® color palette, you can offer your customers both an economical way to achieve fresh curb appeal and a world of color choices.
Company: The Sherwin-Williams Company
Product: Exterior Paints
Color perception changes throughout the day. Here’s what you need to know about the sun’s changing influence.
Is that wall yellow, beige or tan?
Depending on the time of day, it could be any of the three.
As the angle and intensity of the sun shift, the wavelengths reflected from the objects around us shift along with them. In order for design professionals to accurately account for these subtle but constant changes, it helps to understand what our eyes and brains are doing when they process color.
Human beings are what’s called “diurnal,” which means our eyes have evolved to see better during the day than night. Over the course of a day, your brain spends a lot of time sorting through light waves, assessing so-called “chromatic bias” to figure out what color you’re really observing.
According to Bevil Conway, associate professor of neuroscience at Wellesley College in Massachusetts, “Every natural light source has a chromatic bias, and the brain is surprisingly good at removing this bias to determine color.” Much better than a camera, for instance.
Morning and evening have an orange bias, while midday light under a clear sky has a blue bias. As the quality and angle of light changes, the brain automatically adjusts for these shifts by subtracting the prevailing bias — orange or blue in natural light — to maintain accurate color perception.
But the system isn’t perfect. Where the brain must work hardest, Conway says, is during transition periods from dawn to early morning, and from twilight and dusk to dark, when the timing of the light changes is the most rapid.
“One of the reasons our brains find sunsets so thrilling is that we can see the color biases changing,” Conway says. But if you are assessing colors in a room, these are also the times of day when the brain’s perception of color are constantly in flux and, hence, the worst times to make color decisions.
Experience does matter, though. According to Conway, the brain not only uses the immediate color data coming through the eye at any given moment, it also compares that information to a vast database of prior experience to arrive at its best color guess. Though the brain can be fooled, Conway says, its previous experience guides it toward more accurate perceptions of color in the future.
Tips to Improve Your Color Confidence
- The only way to be absolutely sure what a color will look like under different lighting conditions is to observe it firsthand. The sun’s angle and direction, as well as the amount and quality of artificial light, can have dramatic impact on color perception. Northern-facing rooms tend to skew blue during the day, and western-facing windows are affected most by the orange shift at sunset.
- Colors appear truest in the middle of the day under indirect natural sunlight. Too much sunlight can wash them out, however, while too little (morning and evening) tends to darken them. Oranges and reds can intensify later in the day, and as the light dims, darker colors become duller and harder to distinguish.
- What we perceive as “colors” are really surfaces reflecting and absorbing various wavelengths of light. Everything in a room can affect color perception — furniture, carpet, drapes, bookshelves — which is why a blank wall in an empty room can look dramatically different when that same room is furnished.
- Use window blinds to control the amount of direct light entering a room. While opening and closing them, pay careful attention to subtle shifts in color. This will help you anticipate other color shifts as the light changes throughout the day.
- Like natural light, artificial light has its own color biases. Incandescent bulbs have a warm orange shift. Fluorescent bulbs provide a cool blue light. LED light is whiter and more neutral but can also be programmed for different wavelengths and intensities, making it an increasingly popular indoor lighting option.
- Most pigments aren’t 100 percent light-stable. This means that they actually break down with prolonged light exposure, especially under UV light. So, if you have a richly colored object or painting, keep it out of direct sunlight, or put it under UV-conservation glass.
Company: The Sherwin-Williams Company
Of: Tad Simons
Lumiere - Reflector Designer Epoxy Coatings with miniscule metallic pigment particles suspended in translucent epoxies are giving contractors the uncanny ability to produce mirror-like surfaces without having to grind the first diamond to achieve that shine.
Offered in a dazzling array of colors, reflector designer epoxy coatings are being used to create gorgeous and highly durable designer floors largely in metropolitan areas throughout the world where superior surfaces are needed and a contemporary look is desired. These places run the gamut, from nightclubs, restaurants, car showrooms and offices to health care facilities, spas, salons, gyms and high-end retail stores.
Some of these epoxy coatings don’t contain any metal and are largely mica or synthetic mica particles coated with colors. Others have different aluminum pigments, various metals and liquid colorants. Some are a combination of all of the above. But the traits making these premium coatings so popular are their consistent three-dimensional depth, color and shine that rival the luster achieved with more labor-intensive polishing. The shine comes from the metallic pigments in the coatings that reflect light instead of absorb it.
Today’s easy-to-use reflector metallic epoxy coatings are attractive for many other reasons as well. Overall, epoxy formulas have been greatly improved to flow more efficiently and not to produce nearly as many bubbles as in years past. The coatings, which are clearer and less likely to amber, dry fast without compromising their integrity. They also have an extended pot life.
Installers report a quicker turnaround time with the newer metallic products with less labor involved. For floors in bad shape, reflector designer epoxy coatings can be a less expensive and viable alternative to overlays, polishing and stains.
The decorative thin-film systems generally require a primer before applying the metallic coating and then a topcoat of a clear polyurethane or high-build polyaspartic sealer. Although the products are self-leveling, they can be spread with a notched trowel, roller or squeegee in a random back and forth motion.
Lumiere, Reflector Designer epoxy coatings can produce seamless floors that are chemical resistant, easy to clean and highly durable. In restaurants, these coatings meet the USDA criteria for flooring. They are also environmentally friendly products, with very little to no VOCs.
Company: Duraamen Engineered Products Inc.
REASON 1: DESIGN OPTIONS
From polished concrete floors to matte, satin and gloss finishes, the sky’s the limit for modern design options with concrete resurfacing products from Düraamen.
Our colorfast integral color is available in 34 individual colors. 68 hues can be realized depending on your choice of either a gray or white basecoat. Aesthetically stunning classic, modern, and contemporary designs can be achieved with thoughtful color selection.
REASON 2: A WISE INVESTMENT
A tough, modern resurfaced concrete floor adds dollars to your property.
New flooring using concrete resurfacing is one of the best investments you can make to your home or commercial property. This is particularly true in the case of decorative, resurfaced concrete flooring. Unlike carpeting or hardwood, resurfaced concrete will stay looking new for years to come and its appearance and durability adds value to any home or commercial property.
REASON 3: PROTECTION
Concrete resurfacing provides protection against spills, soil, scrapes & abrasions.
A resurfaced concrete floor is the most impact, scratch and abrasion resistant when compared to other types of residential flooring. Mud, dirt and spills clean up easily on a decorative concrete floor. The only maintenance required is occasional dust and conventional mopping.
REASON 4: EXPENSE
Concrete resurfacing is less expensive than replacing concrete.
Resurfaced concrete flooring is far less expensive than concrete replacement, comparably priced to carpeting and a better value than hardwood flooring. It may be applied over existing concrete, tile or plywood. When you consider it’s durability and ease of maintenance it is by far the best value available in residential and commercial flooring options.
Company: Duraamen Engineered Products Inc.
STIR® sits down with Curb Appeal’s John Gidding for a look into what drives his designs and color choices.
You may know him as the brain behind stunning front-home makeovers on HGTV’s Curb Appeal or as one of the expert judges on Fox’s Home Free. However you recognize John Gidding, it’s clear he’s a design talent with a keen eye for color — and a very busy man. Between his many projects, STIR was able to sit down with John and get a look into his color theory and design inspirations, plus what’s coming up next.
STIR: Hi, John! You’ve been a designer in the public eye for a long time now. Before HGTV and your other prominent design ventures, when did you first realize you were destined to be an architect and a designer?
John Gidding (JG): It happened when I was very young. I was good at art and math and someone told me I should be an architect. It became a self-fulfilling prophecy — whenever anyone asked me what I wanted to be afterward I always said “architect.” I got into college and I took an architecture course and sure enough, I enjoyed it.
STIR: Many may view design and architecture as strictly creative fields. Where do you see your strengths in math come into play?
JG: The world of architecture is built on constraints. Understanding those constraints means being able to have a conversation with the professional in the field — that’s where math comes in. The capacity to be able to speak to structural engineers about a thoughtful project is important, so over the years [math] has really helped.
STIR: Where do you go to find color inspiration for your designs?
JG: Fashion is always a first resource — [fashion designers] are always at the cutting, bleeding edge of trends and where color trends are going to go.
STIR: You’ve lived in many different cities — from Istanbul, Turkey, where you were born, to New York City and San Francisco. How have each of these places influenced your personal design aesthetic?
JG: One of the more influential cities for me was Atlanta — I moved there to shoot Curb Appeal. The residents certainly know and love that city and their architecture. Especially when it comes to residential architecture, which is what I was working on at the time. Atlanta is highly livable, there’s a lot of money being spent into the infrastructure — suddenly it’s becoming more of a pedestrian city.
STIR: Where are you seeing color palettes headed in both the residential and commercial design marketplaces today?
JG: [Design] is an on-off-on-off cycle. So because we’ve been seeing very saturated colors lately, I’m predicting we’ll move to warmer, softer tones in the blues, purples and pinks.
STIR: Which color trend are you loving at the moment?
JG: I often love the milkier grayish and grayed-out shades. I always use them. We have a joke in my firm, we call it “Gidding gray.” Any grayed-out version of a color I’ll probably be excited about.
STIR: How do you use color differently in your landscape design compared to interior design? Does your use of color in one inform your use of color in the other?
JG: For exterior projects, there are no trends that are of importance. I instead look at the fabric of the community, flora and fauna of the microclimate, and that’s what decides colors for me. Certain architecture doesn’t go well with certain colors, so I like basing my colors on architectural precedent as well.
Interior design is much more about the homeowners and the lifestyle they want to create. Also, room by room, I tend to choose colors based on the interior room function.
STIR: What’s your favorite color rule to break?
JG: Values, when they are close together (same tints and hues), tend to give a calmer appearance. Values that are pure hues and bright saturations with lots of contrast tend to create energy — and this is what I like to break — I try to create a calm environment while still using pops of contrasting color.
STIR: Any tips for designers and architects looking to push their color boundaries in their projects?
JG: The biggest challenge is to saturate without making [the room] look too graphic or too trendy — and bringing in color when possible and appropriate without making the project dated or rubbing people the wrong way. The solution to this problem is contrasting colors with natural materials — that pairing neutralizes the space so people feel at home.
STIR: What is your favorite Sherwin-Williams color?
JG: Porpoise! Can you tell how quickly I answered the question? It’s always been my favorite Sherwin-Williams color. I use it in facades, kitchens, interiors and exteriors. It’s the perfect taupey gray. You can follow John’s latest design adventures on Instagram, Twitter and Facebook and at JanusArch.com. Plus, catch him this summer on his show, The Secret Guide to Fabulous on LogoTV.
Company: The Sherwin-Williams Company
Linetec Specialty Coatings include antimicrobial protection for high-touch, architectural metal products’ exterior and interior surfaces, such as doors, windows, curtainwall, entrances, panels and column covers.
Antimicrobial protection is infused into select Linetec 70% PVDF-based fluoropolymer product finishes helping to inhibit the growth of stain and odor causing bacteria that may affect the surface of the coating. It protects product finishes from microorganisms such as bacteria that may cause odor and deterioration of the physical properties of the coating.
How it Works
When moisture is present, the ion exchange mechanism in the antimicrobial finish is activated and silver cations are released. The released silver acts on odor causing bacterial by disrupting metabolism and reproduction.
What Are the Color Options
The antimicrobial product protection offered by Linetec is available in nearly any color option; standard and custom colors, mica and metallic coatings.
This white paper describes the uses and advantages of antimicrobial infused coatings, as well as details the related technology, testing and specifications. According to the paper, “The need for microbial control stems from the fact that there are an estimated 4.5 million bacterial and fungi species throughout the planet, many of which travel and migrate via the constant ebb and flow of human foot traffic through an ever-changing population of people visiting public buildings. Under the right conditions, some microbes can double in number every 30 minutes or faster.”
Achieving the look of wood without the maintenance, Linetec has teamed with Decoral Systems USA to offer decorative, wood grain finishes for architectural products. These finishes are available in a vast variety of different options, colors and species. Decoral coatings are an ideal specificaiton choice for architects and designers wanting the warm, rich look and feel of real wood, with all the benefits of aluminum.
The beauty of wood without the maintenance
The Decoral wood grain system has developed the highest quality powders, inks, films and equipment that, when combined, create high-resolution image and beauty in architectural design. Ordinary materials come to life in splendid color and impeccable wood grain lines, stimulating the imagination and uplifting the spirit with impeccable quality and definition.
Decoral wood grain finishes have been subjected to the most demanding testing for durability, ruggedness, chemical and weather resistance. The results of this testing allow for al long term warranty in most indoor and outdoor environments.
Advantages of Decoral Wood Grain
- Weather and humidity proof
- Corrosion resistant
- Fire retardant
- No maintenance required
- High UV resistance
- Easy to fabricate
- High scratch resistance
- Does not swell, rot or warp
- Less costly than wood
- Termite and insect proof
- Wood Grain Selection
With over fifty options and ranges in wood patterns, Linetec has selected the following AAMA-2604 texure wood grain finishes as our standard palette, however we can provide any wood grain, marble, granite, or custom design that you'd like.
The Decoral System
The Decoral dye sublimation process is a heat transfer system, that is based on the physical reaction that makes the inks, from a solid stage, become gas and again a solid. At the precise temperature and pressure, the pigment inks transfer from the paper support and move into the synthetic layer of Decoral powder, fixing the original color and position into it. Decoral products are constantly submitted to the most severe durability tests both in the laboratories and in outdoor exposure including the Florida test fence. The Linetec wood grain process uses the AAMA 2604 Gold Series Decoral powder coatings.
Luxury chalet reminiscent of the Blue Ridge Mountains. The Smokecreek Chalet is tucked away in a quiet cul-de-sac boasting 5 bedrooms and over 5,550 square feet. Fleur de Sel (SW 7666) invites comfort and luxury into this contemporary Atlanta home, designed by Her Cave Atlanta.
Jessica Murphy Owner/Designer Her Cave Atlanta :
My love of construction comes from dreaming about what it would look like to breathe new life into the dying downtown strip and old antebellum homes of Main Street – small town, USA where I grew up. At the University of Colorado at Boulder while studying Architectural Engineering my dreams began to take shape.
Style is a reflection of life experiences and as such my personal style is eclectic – contemporary, slightly industrial, with a touch of modern fascination and a pinch of classic elegance. I like it all. An interior designer once described it as 'old world traveler'".
Company: The Sherwin-Williams Company
Passionate pursuit. Fresh mindfulness. Vintage workmanship. Social engagement. And technology and materials that seem to come from out of this world. We’re taking the best of everything life has to offer and indulging in the moment. Prepare to come together as we go in passionate pursuit of a shared color consciousness.
The elements that remind us to live well, be well, and stay well are vital to creating spaces to unplug.
Meaningful change begins locally. Driven by social engagements as much as social media, we're coming together to rediscover the pleasures of intimate gatherings.
Our new industrial evolution may be small batch and grassroots, but it’s built to last.
Technology’s pace has us living in a constant state of wonder. The boundaries between art, science, and commerce continue to blur.
We’re taking the best of everything life has to offer and indulging in the moment. Prepare to come together as we go in passionate pursuit of a shared color consciousness.
View the extensive list of the products and people who inspired each palette.
Company: The Sherwin-Williams Company
Linetec offers a “Select and Spec” tool for architects and design professionals seeking long-lasting finishes for architectural aluminum products. Visitors to www.Linetec.com, click on the link to the tool where they may choose from the color palettes and order their painted aluminum samples.
With more than 30,000 colors in our palette and the ability to match almost any hue in-house, we wanted to help simplify the selection process for customers, architects and specifiers. When Linetec is the chosen applicator, this online tool will make it even easier to ensure the project’s architectural products are painted to the exact specification for lasting color and performance.
Eight color families with interactive “chips.” have been established. Clicking on a chip, you can see a larger image and immediately order up to five samples. These 3.5-by-2-inch painted metal samples are mailed to the contact information provided by the user. Each sample is labeled with an “LT” paint code for reference when specifying the finish for future architectural projects.
Linetec finishes are specified on windows and curtainwall, column covers, canopies and panel systems, door and entranceways in thousands of building projects every year.
Linetec’s newest architectural coatings includes Valspar’s Fluropon Effects Nova finishes. The Nova color family offers richer, deeper hues with an intense sparkle. Bringing new dimension to classic colors, Nova can be matched to nearly any color – including neutrals, bright colors, pastels, whites and black – with a gold or silver sparkle finish.
Fluropon Effects Nova coatings meet the stringent standards of AAMA 2605-13, providing outstanding color and gloss retention, withstanding extreme weathering, and resisting dirt, stains, chalking and fading.
Nancy Peden, Valspar’s senior project chemist for extrusion coatings explains, “Using an innovative, patent-pending application process, the Nova family delivers dynamic, eye-catching sparkle in nearly any color you can imagine.”
Fluropon Effects delivers brilliant colors and mesmerizing dimensional effects that have never been achieved in 70 percent PVDF coatings.
When you hire a contractor to install new flooring in your industrial building, you want to know that it is going to last. New flooring is not cheap by any means, so it is important to make your investment last. If you are having a new concrete or resinous flooring system installed, consider protecting it with a polyaspartic coating.
What Are Polyaspartic Coatings?
Polyaspartic coatings are very similar to the popular polyurethane coating often used to seal concrete floors, but they are a more recent option, having only been developed in the 1990s. This type of coating was originally designed to protect steel from corrosion, but it is now being used in commercial and industrial applications to seal and protect concrete floors. In addition to adding durability and longevity to your concrete flooring, polyaspartic coatings are also low or zero VOC. They are also resistant to wear, abrasions, scratches, chemicals, UV light, and impact. What more could you ask for?
Installing Polyaspartic Coatings
When performed by an experienced contractor, installing polyaspartic coatings is a quick and safe process. It is possible for the contractor to control the rate of cure over a period of time ranging from 5 minutes up to 2 hours, depending on the size of the service area. Polyaspartic coatings are very versatile, ideal for use in industrial applications ranging from medical and educational facilities to museums, shopping malls, and office buildings. The beauty of this type of coating is that it can be customized to suit your project, so call a Düraamen representative to talk about details and schedule your installation.
In the same way that you have many options for concrete flooring, you also have a variety of choices in the type of sealer or protective coating you use. If you want your concrete surfaces to last a lifetime, polyaspartic coatings are definitely the way to go, and Düraamen is the name you need to remember.
Company: Duraamen Engineered Products Inc.
There are several types of specialty systems crafted to meet the specific style of architecture featured on your build. Different types of structures can necessitate a unique approach, and Sto Corp takes this to the next level by treating every enclosure and substrate a little differently. Here are some examples:
Winter is approaching, and if you're expecting cold, you can often anticipate higher energy bills. One way to prepare for this is through better insulation. Giving your walls the best insulation is a great way to retain warmth in your house and to reduce your heating bills. Sto's Insulated Concrete Form Finish Systems use reinforcing mesh in the wall's base coat, ensuring standard-impact resistance and superior protection for your walls.
On the flip side, if what you need is better circulation, look no further than Sto's Aerated Autoclave Concrete Finish System. Whether your home features brick, stucco, vinyl or other types of material, it is important to find the right substrate to complement the material you're working with.The best decorative and resistant cladding is quick, is easy to install and produces a moisture barrier you can count on.
Sometimes houses need more interior protection. Without proper inserts, the fumes and moisture from your bathroom can cause problems on the surrounding walls. Home Advisor warned that unchecked moisture can mean mold, mildew and warped wood. Don't spend all that money on repairing and remodeling your bathroom when you can use StoQuik® Gold Soffit. This is a direct-applied exterior finish system that features five layers of protection for use on weather-protected walls, ceilings and soffits.
When constructing an indoor pool for a home or a commercial building, the surrounding walls and ceilings need to accommodate the pool chemicals. If they don't, you might have a problem on your hands. Tim O'Neil, operations manager of Downes Swimming Pool Co. in Chicago, told Aqua Magazine that pool builders have to factor in architecture when developing a new installation. If vapor barriers aren't used correctly, the surrounding walls will suffer, he stated. Using Sto's Interior Finish System for Pool Rooms, we design a proper resistant enclosure that matches your aesthetic choices while anticipating humidity, chlorine and other chemicals.
Anyone who lives near the coastline has to be mindful of tropical storm winds. According to the Insurance Information Institute, a major hurricane can cost homeowners tens of thousands of dollars. If you want to best prepare your home for the impacts of the weather, take advantage of StoTherm® Hurricane Impact Systems. Our exterior cladding meets the most stringent standards and is perfect for protecting homes from debris and water intrusion.
Investing in these specialty systems can improve standing architecture, while being proactive on combating the elements can save you money by preventing damage and exposure. Head to this page to learn more about how Sto's specialty systems are right for you.
Company: Sto Corp.