Sherwin-Williams converts digital color into fresh coats of paint for a good cause
May 11, 2017
Calling all color enthusiasts! Starting today, Sherwin-Williams is issuing a challenge to easily and temporarily remove color from social media photos, web browsers and personal websites.
It is all part of an effort to showcase the impact color has in our lives and to get DIYers ready for National Painting Week later this month. But wait, there’s more: Sherwin-Williams will turn all digital color “donations” into fresh coats of paint for deserving community organizations during National Painting Week, May 19-29 and throughout the year.
“Sometimes, we don’t appreciate something until it’s gone, and that applies to color as well,” said Ellen Moreau, senior vice president, marketing communications at Sherwin-Williams. “For several years now, Sherwin-Williams has been celebrating the benefit of a fresh coat of paint with National Painting Week. This year, we’re inviting our fans to get involved in a new way, and for a good cause, as we illustrate the role color plays in our communities, homes and everyday lives.”
How it works
Visitors to DonateYourColor.com will have three options for donating: giving the color from a photo that can be easily shared on their social media channels; searching the internet in black and white with a Chrome browser extension; or, turning a personal website into black and white with an easy-to-use application. Depending on the option a user chooses, Sherwin-Williams will donate between 500 and 5,000 square feet of paint.
Participants who donate will be in good company, joining DIY influencers Vintage Revivals, Curbly, City Farmhouse and Thistlewood Farms, plus Apartment Therapy, Brit+Co and many others who are donating their color from website home pages, social media sites and more.
In addition, as part of National Painting Week, an annual celebration of protecting and beautifying the things and places we love, Sherwin-Williams employees will volunteer their time and expertise to revitalize spaces throughout the U.S. and Canada. Sherwin-Williams will also be sharing findings from proprietary research on color preferences, expert advice from Sherwin-Williams director of color marketing Sue Wadden, and key insights from color psychologist, Dr. Sally Augustin.
To get involved or for more information on how to donate your color, visit DonateYourColor.com. For more information on Sherwin-Williams products and services, or National Painting Week, visit: NationalPaintingWeek.com.
Company: The Sherwin-Williams Company
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